CHARLOTTE COUNSELING COLLECTIVE BRAND KIT
November 2026

Open brand-guidelines.html first. It shows every logo version and the rules for using them.

logo/primary      The main logo: sunrise over CHARLOTTE / COUNSELING COLLECTIVE. Use this one first.
logo/horizontal   Sun to the left of the words. For headers, email signatures and wide, short spaces.
logo/wordmark     Words only. For places where the sun already appears nearby.
logo/mark         The sunrise on its own. For profile photos, favicons, stamps and pattern use.

Each logo comes in five colorways:
  full-color   gold and sky sun, Midnight words. Default on white or cream.
  reverse      gold and sky sun, white words. Default on Midnight or dark photos.
  midnight     all Midnight. One-color printing on light paper.
  white        all white. One-color on dark backgrounds.
  black        all black. Fax, newspaper, engraving.

File types:
  .svg   website and anything digital. Scales to any size.
  .pdf   printers, sign shops, embroidery and promo vendors. Vector.
  .png   Word, Google Docs, Canva, social media. Transparent background.

icons/      favicon.ico and PNGs for the website, app icons
social/     profile photos (1080x1080), link-share images (1200x630), Facebook cover
email/      email signature logo (show it at 300px wide)
color/      brand colors as HEX, RGB and CMYK (txt, css, json)
fonts/      Montserrat (logo only), Newsreader (headlines), Figtree (body). Free to use, OFL license.
templates/  Word letterhead

_build/ holds the scripts that generated every file. Edit make_logos.py and rerun instead of editing files by hand.
