Brand guidelines
How to use the Charlotte Counseling Collective logo, colors and type so everything from the website to a fax cover sheet looks like it came from the same practice.
How to use the Charlotte Counseling Collective logo, colors and type so everything from the website to a fax cover sheet looks like it came from the same practice.
A gold sun rising behind a sky-blue hill, with the practice name set in wide, even capitals underneath. It comes in four arrangements. Start with the primary logo and switch only when the space is too wide, too short or too small for it.
Every file is drawn from true circles and outlined type, so it stays sharp at any size and never depends on a font being installed.
The default. Website header on desktop, signage, intake packets, anything with room to breathe.
Wide, short spaces: letterhead, email signatures, mobile site header, Psychology Today banner.
When the sun already appears nearby, such as the back of a card or a page footer under the mark.
Small or square spaces: profile photos, favicon, stickers, a stamp on handouts. Use it once the practice name is already on the page.
Full color is the default. On Midnight or a dark photo, switch to reverse. Use the one-color versions only when the job prints in a single ink or can't hold color.
In the one-color versions a thin gap separates the hill from the sun, so the two shapes don't merge into one blob.
Keep a margin around the logo at least as tall as the C in CHARLOTTE. Nothing else goes inside it: no text, no edges of the page, no photo details.
Below the minimum sizes the small line of type gets hard to read. Switch to the horizontal logo or the mark instead of shrinking further.
Minimum widths, print and screen.
The logo files are finished artwork. Place them as they are. If a layout needs something the files don't cover, ask before changing the logo.
Stretch or squash it. Hold Shift when resizing.
Change the colors or swap the gold and sky.
Rotate or tilt it.
Add shadows, glows, outlines or bevels.
Set it on a busy pattern or photo where it loses contrast.
Rearrange the pieces or retype the name in another font.
Click any value to copy it. Three colors come straight from the logo. Midnight does most of the work: headlines, body text, dark backgrounds. Gold and Sky are accents, used in shapes and fills.
The supporting colors are the ones the website already uses.
Text contrast. Gold and Sky are too light for text on white or cream (1.6:1 and 1.9:1). Put Midnight text on them instead, or use Gold Text for gold-colored words. Midnight on white is 17.6:1.
Print. CMYK values come from Apple's Generic CMYK profile. Ask for a proof before a large run; uncoated paper prints the gold and sky a little duller.
Two families, both free from Google Fonts and both already on the website. The files are in the kit's fonts folder.
Without them installed (some Word and Google Docs setups), use Georgia for headlines and Arial for body text.
We offer individual, couples, family and child therapy in Matthews and online across North Carolina. Book a free 15-minute consultation to see if we're the right fit.
The sunrise mark on a solid ground covers the browser tab, phone home screen and social profile photos. The link-share image shows when someone pastes the website into a text or Facebook post.
SVG for the website and anything digital. PDF for printers, sign shops and embroidery. PNG for Word, Google Docs, Canva and social posts.
The Word letterhead, the font files and the whole kit as one zip come from Rev Innovate.